FordPass App
FordPass is a milestone for Ford as it transforms from an auto manufacturer to a mobility company. FordPass Marketplace is an app that combines transportation solutions without having to switch from app to app thanks to partners like FlightCar and Parkwhiz. It can start your Ford vehicle remotely. Find, reserve and pay for parking before you leave the house. Help you borrow a car from another FordPass member when you're traveling. And the capabilities will only grow as the platform develops.
I worked collaboratively with UX designers and art directors for this project. I was responsible for all the words within the app, but I also helped develop the FordPass brand — a new, innovative platform from the company that first put America on wheels. I established the FordPass brand voice and created and maintained the writing style guide used by all writers working on FordPass.
Press
“… the first glimpse into what the new mobility universe will look and operate like in the coming decades.”
“Setting the bar for automotive OEM apps.”
“... aims to do for car owners what iTunes did for music lovers. ”
“… as dynamic as the change ‘from horses to automobiles.”
FordPass App Emails
Emails from the app designed to announce app developments and make them feel welcome as a FordPass member.
