Lee Modern Man
Lee Jeans launched a new product line — Lee Modern Series — that was inspired by their heritage and incorporated higher quality denim and iconic details from their archives. We were tasked with marketing the product online to grab the attention of a younger demographic. The campaign had many aspects, including:
- Microsite
- Emails
- Social Media Posts
- Video
- User-Generated Content
As the lead writer on the project, I was involved from ideation to script writing to microsite copy and all messages promoting the campaign (social media and email).
Awards
Gold Addy (American Advertising Federation)
Gold Davey Award (International Academy of the Visual Arts)
Video
Rules of the Modern Man
Product
Microsite
This was a parallax scrolling website so some images didn't capture.
