Helzberg Mother's Day Coupon Creator
Helzberg Diamonds wanted to celebrate Mother's Day with a sweepstakes. We were tasked with creating an online sweepstakes that celebrated Mom and let her know that she is loved, aligning with the brand's purpose. We developed a coupon creator that allowed users to print pre-written or customizable coupons to gift to Mom. Creating a coupon book was a form of entry into the sweepstakes, but entrants also had the option of skipping the coupon book and entering a simple online form. We also created a third entry option on Instagram which involved Helzberg's followers posting content using the #MomIsLoved hashtag. I developed copy for the campaign, as well as the social media messaging that drove traffic to the sweepstakes.
Social Post Examples
Here's a sweet idea for Mother's Day: Create your own #MomIsLoved printable coupon book! Download our free template: http://bit.ly/1H82diZ
Posted by Helzberg Diamonds on Wednesday, April 22, 2015
