Beyond Blue Blog (Lee Jeans)
Lee Jeans created a blog as a platform to share lifestyle content, as well as tell their brand story and announce new product launches. Most content was tied to style or the denim category, but didn't necessarily focus on product, so that the articles were more engaging and shareable.
Article Samples
Color Psychology: What Do Your Clothes Say About You?
If Dressing Rooms Could Talk: The Art of a Successful Try-On
How a Mom of 13 Says a Pair of Jeans "Saved Me From Myself"
Shopping for Jeans (A Story in GIFs)