Hi there, I’m Cara.
I spent seven years in the agency world — most recently at VML — before launching my own business. Since then, I’ve partnered with B2B, B2C, healthcare, and SaaS companies, startups, and global brands to craft copy that not only sounds great but drives measurable results. From website launches to product campaigns, I bring a blend of creative spark and strategic thinking to every project.
My approach is collaborative, informed by data, and rooted in understanding exactly what makes a target audience click, read, and convert. I utilize large language models but also know when and how to use AI to maximize efficiency without diminishing value.
When I’m not writing, you’ll find me refinishing furniture, on my yoga mat, or enjoying life back “home” in Lawrence, Kansas (Rock Chalk!).
What I do
Website content and copy
Articles and blog content
Case studies
Video scripts
Campaign copy
Brand voice development
Social media copy
Email copy
Editing
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"Cara delivered excellent website content, advertising concepts and sales content. She was creative, fast and needed little guidance."
"We all want people like Cara in our talent corps."
"My only regret is that I WAITED SO LONG before I contacted Cara! Once I had Cara review and work her magic for my website copy, I noticed and immediate jump in the number of people who actually stayed on my site to read more information ... I cannot thank her enough!!!"